The Importance of Tailoring Your ASU WPC Portfolio Application

Introduction

The Arizona State University (ASU) Walter Cronkite School of Journalism and Mass Communication (WPC) offers a unique blend of theoretical knowledge and practical experience in journalism, media, and strategic communication. The portfolio application process is a critical component of the admission criteria, designed to evaluate not only academic achievements but also the candidate’s potential to contribute to and benefit from the program. Tailoring your portfolio application to align with the program’s objectives and showcasing your unique strengths is essential for standing out among applicants.

Why Tailoring Matters

Tailoring your portfolio application is crucial because it demonstrates your understanding of the program’s goals and your alignment with them. For instance, if you are applying for the Strategic Communication track, highlighting experiences or projects that align with strategic messaging, brand management, and digital communication strategies would be beneficial. This approach allows admissions committees to see beyond just your grades and test scores, giving them a clearer picture of who you are as a candidate and how you can contribute to the school community.

Customizing Your Application

To effectively customize your ASU WPC portfolio application, consider the following strategies:

• Showcase Relevant Experience: Include any relevant internships, volunteer work, or projects that align with the program’s focus areas. For example, if you have worked on a campaign related to public relations, include details about your role, the impact of your work, and any measurable outcomes.
• Demonstrate Your Skills: Use multimedia elements like videos, infographics, or podcasts to demonstrate your skills. If you have created content for a publication or managed social media accounts, including links to these works can provide tangible evidence of your abilities.
• Highlight Unique Strengths: Every applicant has something unique to offer. Perhaps you have language skills, international experience, or a background in a different field that can bring a fresh perspective to the program. Make sure to articulate how these qualities will enhance your contribution to the class.

Reference Literature

For further reading on optimizing your portfolio application, consider the following resources:

• Apply Now – Walter Cronkite School of Journalism and Mass Communication
• How to Apply – Arizona State University