The Impact of WPC 2018 on Microsoft Partners

Introduction to WPC 2018

The Worldwide Partner Conference (WPC) 2018, held in July, was a significant event for Microsoft and its global network of partners. This conference is an annual gathering that provides a platform for Microsoft to announce new initiatives, partnerships, and strategies aimed at enhancing the capabilities and profitability of its partners. The 2018 edition was no exception, as it unveiled several impactful changes and support structures designed to foster innovation and growth among its partner ecosystem.

Practical Implications for Partners

The announcements made at WPC 2018 had profound practical implications for Microsoft partners. One of the key highlights was the introduction of the Modern Workplace initiative, which aimed to help partners leverage technology to transform traditional workplaces into modern, efficient, and collaborative environments. For instance, partners such as Cisco were able to integrate their collaboration tools with Microsoft’s offerings, thereby expanding their service portfolio and reaching a broader customer base. This not only enhanced their market presence but also provided them with additional revenue streams.

Adaptations and Benefits

Another major announcement was the expansion of the Microsoft Partner Network (MPN), which included enhancements to the certification process and increased access to training resources. This move allowed partners to achieve higher levels of competency more efficiently, thereby positioning themselves better in the competitive landscape. A prime example is PricewaterhouseCoopers, which leveraged these resources to develop specialized solutions tailored to specific industry needs, such as financial services and healthcare. As a result, PwC saw a significant increase in project wins and client satisfaction scores, demonstrating the tangible benefits of adapting to the new offerings.

New Offerings and Support Structures

The new offerings introduced at WPC 2018 also included the launch of the Azure Expert MSP program, aimed at recognizing and supporting managed service providers (MSPs) who excel in delivering cloud-based services. This initiative provided partners with a clear pathway to differentiate themselves in the market and gain a competitive edge. For example, T-Systems, a leading IT service provider, successfully navigated this program, which not only validated their expertise in Azure but also opened up new opportunities for collaboration with Microsoft. This partnership has since led to the development of innovative cloud solutions that have been well-received by clients across various sectors.

Conclusion

In conclusion, the announcements made at WPC 2018 have had a transformative impact on Microsoft partners. By providing new initiatives, certifications, and support structures, Microsoft has equipped its partners with the tools they need to thrive in a rapidly evolving technological landscape. The success stories of companies like Cisco, PwC, and T-Systems serve as testament to the effectiveness of these changes. As we look towards future conferences, it will be interesting to see how partners continue to adapt and leverage these resources to drive further innovation and growth.

Reference

Microsoft Showcases New Ways to Build and Grow at Worldwide Partner Conference