WPC 2018: Microsoft’s Vision for Partner Success

Introduction

The World Partner Conference (WPC) is a pivotal event in the Microsoft ecosystem, bringing together a diverse group of partners, resellers, and distributors to explore new opportunities, learn about the latest technologies, and gain insights into the future direction of the company. In 2018, the conference was held in Orlando, Florida, and it provided a platform for Microsoft to showcase its commitment to partner success through innovative solutions and strategic initiatives.

Main Themes and Goals Presented by Microsoft

During WPC 2018, Microsoft emphasized several key themes and goals aimed at supporting and fostering the growth of its partners. The overarching message was clear: Microsoft is dedicated to empowering partners with the tools, resources, and support needed to thrive in today’s rapidly evolving technology landscape.

Embracing the Cloud

One of the primary focuses of the conference was on cloud computing. Microsoft highlighted how its Azure platform offers unparalleled capabilities for partners to deliver robust cloud solutions to their clients. As Satya Nadella, CEO of Microsoft, stated in his keynote speech, “The cloud is the new platform, and we’re here to help our partners succeed in this new world.” This emphasis on cloud services underscores Microsoft’s commitment to helping partners navigate the shift towards cloud-based technologies.

Driving Digital Transformation

Another significant theme was digital transformation. Microsoft underscored the importance of leveraging digital tools to drive business innovation and efficiency. According to Gavriella Schuster, Corporate Vice President of the Worldwide Partner Group, “Digital transformation is not just about technology; it’s about people and processes too. We want to empower our partners to help their customers embrace change and grow their businesses.” This approach reflects Microsoft’s broader vision of enabling partners to be at the forefront of digital innovation.

Innovative Solutions and Partnerships

Microsoft also showcased a range of innovative solutions designed to enhance partner capabilities. These included advanced analytics tools, AI-driven platforms, and integrated CRM systems. The company emphasized the importance of collaboration and partnerships, stating that “together, we can achieve more.” By fostering a collaborative environment, Microsoft aims to create a vibrant ecosystem where partners can leverage each other’s strengths to deliver comprehensive solutions to their clients.

Training and Support Programs

To ensure partners are equipped with the necessary skills and knowledge, Microsoft introduced various training and support programs. These initiatives aim to provide partners with the resources they need to stay ahead of the curve. As Jean-Philippe Courtois, Executive Vice President and President of Global Sales, Marketing, and Operations at Microsoft, mentioned, “We are committed to investing in our partners’ success through continuous learning and development opportunities.” Such programs are crucial for ensuring that partners can effectively implement and promote Microsoft’s offerings.

Conclusion

The WPC 2018 conference demonstrated Microsoft’s unwavering dedication to supporting its partners through innovative solutions, strategic initiatives, and comprehensive training programs. By embracing the cloud, driving digital transformation, fostering partnerships, and offering extensive support, Microsoft is setting the stage for a successful and prosperous future for its partners.

Reference

Microsoft Celebrates Worldwide Partner Conference 2018 in Orlando